Is it Worth Doing A Digital Marketing Course?
Digital Marketing has revolutionized the marketing industry by bringing the element of trackability. If you can track a marketing campaign, you will be able to know the impressions and how many liked the campaign. This way businesses can track whether a campaign is successful or failed and can be repeated in the future. Growth in digital marketing led to a direct increase in digital marketing employment and training. So if you are looking to get into the digital marketing industry, doing a digital marketing course online or offline is worth it.
What is a Digital Marketing Course?
A digital marketing course educates you on all the concepts of digital marketing according to industry standards.
A digital marketing course curriculum includes the following modules-
- Introduction to Digital Marketing
- Search Engine Optimization
- Key Performance Marketing Jargon
- Search Engine Marketing
- Ecommerce
- Content Strategy
- Copywriting
- Social Media Marketing
- ORM
- Influencer Marketing
- Resume Making
- Interview Skills
- Web Analytics
Knowing any one of the concepts will not help you gain a good working opportunity because they are interconnected. You need to know SEO and SMM if you want to maintain your online reputation. All of these together help a student get certified in digital marketing in less than 6 months-12 months.
It is suggested that you do a digital marketing course that is less than 6 months as it is the standard duration.
Why Should You Do A Digital Marketing Course?
Many students make digital marketing their career choice thinking that it doesn’t require a lot of training and education. But apart from the theoretical knowledge, you require practical training in industry tools such as Google Search Console, Google Keyword Planner, Moz, SEMRush, Grammarly, Google Ads, Facebook Ads, etc.
Also, a digital marketing course will help you learn from industry experts who have built brands and created marketing strategies. This is extremely important because you will learn from their failures as much as from their success.
Another advantage is that you can choose to specialize in any of the digital marketing niches such as social media, search engines, performance marketing, influencer marketing, etc.
Digital marketing institutes often offer placement opportunities to students which makes it easier to start a digital marketing career. Hence, a student always benefits from such placement assistance.
What is the Digital Marketing Course Fee and Salary?
The fee of a digital marketing course depends on the duration and the reputation of the digital marketing institute. An undergraduate digital marketing course costs between $1140 and $1500 and a postgraduate digital marketing course costs between $6000 and $7000.
Since the training includes placement opportunities plus industry-level training, the digital marketing course fee is inclusive of that. A lot of digital marketing institutes offer scholarships to students based on their merit or other criteria.
An investment in a digital marketing course will help you learn the skill before you start earning from it.
The average salary after a digital marketing course for freshers is about $4000-5000 per annum. You can expect to earn higher if the interviewer feels that you are skilled and talented enough.
Conclusion
A digital marketing course adds value to your resume and will help you upskill yourself in one of the trendiest skills globally. Hence, if you are interested in making a career in digital marketing, it is expected that you do a digital marketing course most employers.
Author’s Bio
Karan Shah
Founder and CEO at IIDE Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School. He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.