Future of Video Ads in Digital Marketing
Digital marketing is one of the powerful media to reach people. Marketing through the internet can boost your business drastically. It will help your business ad’s in front of millions of customers daily. The growth of video, voice and mobile ads demands attention from every marketer and it is creating a big future in digital marketing. The evolution of video and voice is breaking the new frontiers, not only in Google but also for mobile ads. With the increase of smartphone usage, video ads have become more relevant to reach an audience. Video marketing is the future of digital marketing as it is one of the most conversational mediums to reach people effectively. You can reach every part of the globe through digital marketing.
How To Make A Career In Digital Marketing
The digital marketing field is one of the booming sectors currently, with a vast range of job opportunities all over the world, digital marketing can give you secured and immense job opportunities for you with a handful of salary packages. A career in digital marketing is bright as always. Making a career in digital marketing is easy, one can find various videos or online classes on the internet for digital marketing classes. There are various certification programmes, post-graduate in digital marketing courses are available from prestigious colleges and universities. You can choose as per your requirement and interest.
Digital marketing evolves fast often and it costs lower than the traditional media marketing outlets. With the different strategies, digital marketing will be the perfect avenue for your growing business. You can say the future of digital marketing is VIDEO MARKETING.
So let’s see how the Video market will be the future of digital marketing?
Video Dominates Online Content
As per the global internet traffic report, 82% of the global internet traffic in 2022 will be dominated by videos. Every month, 85% of internet users view at least one online video with 54% of consumers still wanting to see more video content from their favourite brands and celebrities. This is a vast market that looks more content-driven media. So there is no surprise why 82% of global internet traffic is dominated by video marketing.
Video Advertising Leads To High Engagement
When you look into social media engagement, there is no competing with video content. Whether it’s Facebook(Meta), Instagram, Twitter or any other social media platforms, higher organic reaches are through video marketing. On Facebook, video posts have 135% higher reaches compared to photo posts or any other advertisements.
Similarly in Instagram video posts generate more engagement than photos. Simply, the higher your engagement, the more audience eyes on your product. With video content, you have more chances to reach more audiences and most importantly to reach an influential audience.
Shareable Media
Videos have more number shares than photos or posts on every social media platform. Be it Facebook, Instagram or Twitter. Social media videos have been shared 12 times more than text or images. On mobile, videos are shared 92% more than text messages. Creating content-driven videos and shareable videos is part of every advertising campaign and they put a lot of effort since consumers can help do the work for you in marketing your brand to others.
Sales Drive
High-quality videos will help your business in terms of awareness of brand and sales. More than 70% of the customers claim a brand’s social media presence had influenced their purchasing decision and brand’s video to their decision to purchase a specific product.
Videos Connect Customers To Your Brand
Videos are one of the best mediums to connect the customers. Videos allow the audience /customers to connect more personally. Creating more personal and emotional connections with your audience helps increase sales and create long-term customers. Having chatty videos, humorous videos and informal marketing videos will easily catch the audience’s eyes and help to connect instantly. So it is a win-win for your business.
You can also create customer testimonials, tutorial videos or demonstration videos, or any kind of funny videos that will give a personal touch. These types of videos will help to develop more knowledge about your product, services better than anyone.
Not Much Expensive
Video content gives you the most audience for your buck in terms of engagement, sharing, brand development and driving sales. So investing in quality video content doesn’t have to burn your pocket, though. Many businesses think of video advertising in terms of TV, where a single ad could break their bank balance. The beauty of social media is that advertisements don’t cost much like other advertising media.
One thing to keep in your mind while creating videos is that you need to reach your marketing goals. Whether you want to grow your social media audience, engage with existing customers, or generate increased sales, video content will be an invaluable tool in your marketing strategy. Video marketing is helping in e-commerce portals too.
Brands invest heavily in video marketing, in terms of crafting video to evoke a specific emotional response among an audience in a specific mindset. Higher the quality of the video, higher engagement. With user-friendly ad formats, the video presents an opportunity to be more topical, viewable and deliverable to a respective audience. All benefits are under one roof.
The Rise Of Video Marketing
During pandemics, traditional retailers struggle to survive, but the shift of e-commerce has accelerated dramatically. Social media platforms in digital marketing helped to raise the e-commerce business through digital marketing. Most digital marketing used the statistics of video marketing. Social media platforms used this opportunity widely. If you spend 1Hr on social media platforms like Facebook or Instagram recently, you have probably noticed how easy it is to make an audience/client enter the client’s website and make a purchase.
And, to simplify the process, you can directly hit the button and enter the landing page to purchase. If you check the Instagram reels or Facebook reels, you can see how brands are using the small influencers for their marketing and branding. It’s an exciting time to be a marketer. The growth of online mediums for advertising represents new growth, new opportunities to share your thoughts, contents your user wants, and connect through videos to reach a new audience.